Pop displays, also known as point-of-purchase displays, are a popular marketing tool used by retailers to attract customers and increase sales. These displays are typically placed near the checkout or in high-traffic areas of a store and are designed to draw attention to a specific product or promotion.

The benefits of pop displays are numerous. They can help increase brand visibility, showcase new or seasonal products, and create a sense of urgency that encourages customers to make a purchase. Additionally, pop displays can be customized to fit any budget or marketing goal, making them a flexible and effective tool for businesses of all sizes.